“The Atlantic 50:” Pundit Demographics
1. Paul Krugman
2. Rush Limbaugh
3. George Will
4. Thomas Friedman
5. David Brooks
6. Charles Krauthammer
7. Glenn Beck
8. Frank Rich
9. Andrew Sullivan
10. Karl Rove
11. Sean Hannity
12. David Broder
13. Peggy Noonan
14. Rachel Maddow
15. Arianna Huffington
16. Fareed Zakaria
17. Maureen Dowd
18. E.J. Dionne
19. Bill O’Reilly
20. Keith Olbermann
21. Kathleen Parker
22. Glenn Greenwald
23. Nicholas Kristof
24. William Kristol
25. Robert Samuelson
26. Dick Morris
27. Eugene Robinson
28. David Ignatius
29. Josh Marshall
30. Mark Levin
31. Holman Jenkins
32. Bill Moyers
33. Richard Cohen
34. Jonah Goldberg
35. Gail Collins
36. Ruth Marcus
37. Steven Pearlstein
38. Joe Klein
39. Anne Applebaum
40. Michael Kinsley
41. Matthew Yglesias
42. Joe Nocera
43. Ronald Brownstein
44. Steve Benen
45. Lou Dobbs
46. Bret Stephens
47. Kimberley Strassel
48. Harold Meyerson
49. Ezra Klein
50. Hendrik Hertzberg
Here’s how The Atlantic came up with their list of “the most influential commentators in the nation:”
To compile the list, our team spent months collecting and analyzing data, tracking a group of 400 names that eventually became our 50. Our in-house methodology relies on three streams of information:
- Influence: We conducted surveys of more than 250 insiders – members of Congress, national media figures, and political players – asking respondents to rank-order the commentators who most influence their own thinking. These surveys were done with National Journal.
- Reach: We collected and analyzed data to measure the total audience of each commentator.
- Web Engagement: In partnership with PostRank, a company specializing in filtering social media data, the Wire analyzed top commentators on 16 measures of webiness, including mentions on Twitter and performance on popular social media sites like Digg and Delicious.
The final list is the result of an algorithm that brings together these three factors.
Rather than debate who is on the list, I like to take other people’s lists made for their own purposes and use them to answer my questions, such as: What are the demographics of opinion-molders?
Using somebody else’s list made up for a separate purpose is much better than making up your own list. Presumably, the Atlantic folks weren’t thinking about demographics when they came up with their methodology, so their list isn’t biased by preconceptions about demographic balance. Therefore, whatever it’s flaws, it’s a better starting point for examining the demographics of the commentariat than any list I’d come up with.
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