What is Hispanic urban radio programming called, you were wondering?

“Hurban”

A radio programming trade magazine, Friday Morning Quarterback [ FMQB] reports that “Hurban” programming, apparently the latest thing in cashing in on the colonization of the old America, is proving to be a hit.

“As the U.S. Hispanic population continues to grow, Clear Channel Radio recognizes the importance of expanding radio programming that appeals to the unique tastes and styles of this diverse group,” said CCR SVP/Hispanic Radio Alfredo Alonso.

From Spring 2004 to Spring 2005, CCR’s Spanish-language formatted stations saw their average quarter hour (AQH) share increase significantly with Persons 12+ at KSJO/San Jose, KWID/Las Vegas and WWVA/Atlanta.

From here, the “New America” of today is looking and sounding a lot like …Latin America – isn’t it.